The brand was founded in 2009 by Sandra Jaffal, a young french designer that had recently graduated from the famous fashion school, ESMOD.
Her love for bags initiated her to launch her own brand of funky and trendy handbags which instantly gained recognition and became a ‹must have› to fashionistas of all ages.
Today, Sandra J has business associates located in both the Middle East and Europe, namely Qatar, Kuwait, Dubai, Abu Dhabi, Jeddah, Riyadh, Paris and soon in London.